Fresh produce trade gears up for ASIA FRUIT LOGISTICA’s


Fresh produce trade gears up for ASIA FRUIT LOGISTICA’s  fully booked CHINA BUSINESS MEET UP 

Strong line-up of more than 60 event sponsors confirmed

Less than four weeks left to secure complimentary visitor registration First round of speakers announced unveiling top names in business 

ASIA FRUIT LOGISTICA’s new roadshow of Asia Business Meet-Ups reaches a grand finale with its China Business Meet Up on 27-28 May in Shanghai. Held at  Shanghai World Expo Exhibition & Convention Center (SWEECC), the China  Business Meet Up is the largest-scale edition of ASIA FRUIT LOGISTICA’s series of  content-backed networking events in key markets across Asia.  

ASIA FRUIT LOGISTICA has joined forces with three of China’s top wholesale  markets – Guangzhou Jiangnan, Shanghai Huizhan and Hebei Sunhola – to co host the China Business Meet Up. The two-day event features an information packed programme oftalks and discussions on the fast-moving China market with  esteemed industry leaders organised by ASIA FRUIT LOGISTICA’s knowledge  partner, Asiafruit Magazine.  

Speakers include Peter Zhu, Pagoda senior VP; Jae Chun, Driscoll’s VP and  Asia-Pacific GM; Amelia Li, marketing VP of Greater China at Zespri; David  Smith, Bloom Fresh China GM; Andy Zhang, Dole Food Asia market  representative; Dani Geng, Joy Wing Mau product director; Marc Evrard, BFV  commercial director, and many more. Hear industry experts from top global  companies share valuable insights onChina market trends and the latest updates for the new season. Plus, find out what’s next for key fruit categories such as  durians, blueberries and pears.  

With a bustling B2B expo and diverse networking formats, the China Business  Meet Up is designed to forge meaningful connections and promote knowledge  sharing. Sponsor booths have already sold out for the event, with more than 60 leading companies set to showcase their products and services, including  Reemoon, Zespri, Joy Wing Mau, Goodfarmer, Pagoda, Blue Whale, Sunkist,  Pengsheng, Golden Boy, and numerous others. 

The China Business Meet Up is a unique opportunity to deep dive with the top players in China’s fresh produce business, discover new products, and gain expert  insights on the latest market trends and industry innovations. Industry professionals can now secure their complimentary visitor registration to the  event. Register here! 

ASIA FRUIT LOGISTICA is looking forward to welcoming trade visitors from all over  the world to its China Business Meet Up, including leading suppliers, buyers,  retailers, logistics companies and providers of technology and services  throughout the supply chain.  

“We’re delighted to partner with China’s top wholesale markets to organise this major industry gathering and we warmly welcome our partners and colleagues to  join us as we gear up for ASIA FRUIT LOGISTICA’s return to Hong Kong this September,” said David Axiotis, managing director of Global Produce Events,  which organises ASIA FRUIT LOGISTICA.  

“This is the first time that three major markets in north, south and central China  have come together in a regional networking and trade event. This type of in-depth  activity with strategic partners is key to further extending the reach of ASIA FRUIT  LOGISTICA, and it underlines our commitment to promoting communication and  cooperation in the fresh fruit and vegetable business.”  

ASIA FRUIT LOGISTICA has launched the series of Business Meet-Ups to deepen  its connections in key markets across Asia and build even greater momentum for  the trade show’s return to Hong Kong on 4-6 September 2024

The Shanghai event is the final station in the roadshow series, following the  success of earlier Business Meet-Ups in Jakarta (Indonesia), Mumbai (India) at  Fresh Produce India and Bangkok (Thailand).  

For more information on ASIA FRUIT LOGISTICA’s China Business Meet Up and  visitor registration, please visit: